The CORE Four.

This is a diagnostic from MPS — a two-partner practice that builds commercial foundations for growth-stage companies and PE-backed platforms. You don't need us to use it.

If I asked three people on your team to describe your ideal buyer, would I get the same answer?

Clarity isn't what the CEO knows. It's what the company operates on. Three different answers means three different companies trying to sell to three different people.

Who owns growth — not marketing, not sales, growth?

Most companies have owners for functions. Few have an owner for the outcome. If nobody's calendar gets blown up when growth stalls, nobody owns it.

If you doubled your spend tomorrow, would you know where every dollar landed?

A real revenue architecture means every dollar has a path and a signal. If you can't trace the dollar, you don't have architecture — you have activity.

When something works, can you do it again on purpose?

Execution without foundation is luck. Execution with foundation is a system. The difference shows up the second time.

WHAT THE ANSWERS MEAN

You don't need us to use this.

If the answers landed somewhere uncomfortable, that's usually the signal. The foundation is the work most companies skip — and the work that makes everything after it compound.

If you want to talk through what you found, we're here.

© MPS · 2026 · THE MPS CORE METHOD™