Two operators. One method.
Three decades of building commercial foundations.
INTENTIONAL
MPS is run by David Morris and Jeff Culliton — operators who have spent their careers inside the messy middle of revenue, marketing, and growth. Between them, they've founded agencies, run sales teams, sat in CMO and CEO chairs, advised PE-backed platforms, served on boards, and produced one of the country's top marketing podcasts.
They've seen what works, what doesn't, and what most companies are missing when growth stalls below their ambition.
The pairing is intentional. David brings the long view — thirty years of commercial architecture across logistics, manufacturing, financial services, healthcare, and SaaS, and the framework that puts it all in order. Jeff brings the operator's lens on modern revenue — martech, agency, content, and the daily work of earning attention, building pipeline, and converting it.
The CORE Method™ is the through-line: diagnose the foundation, design the operating model, build the revenue architecture, then execute. Foundation first. Growth that accelerates.
DAVID MORRIS
David Morris
MANAGING PARTNER
HOW HE GOT HERE
David has run MPS for over thirty years, helping companies grow. He founded Media Pro in 1995 — the agency that evolved into MPS — and has since built operator credentials across logistics, manufacturing, financial services, healthcare, and SaaS.
His executive roles include CEO of Media Web Connect, CMO of MacroPoint, and CMO of Proformex. He currently serves on the boards of Innovatus Imaging and Auxilia, and as a strategic advisor to Resilience Capital Partners and Gammite Ventures.
Cleveland-based, with three decades of scar tissue to draw from.
HOW HE WORKS
David works with a small number of operators and owners each year — growth-stage companies that have plateaued, multi-entity platforms with PE or family-owned roots, and EOS-running businesses whose internal house is in order but whose commercial engine isn't built.
The pattern is usually the same: the foundation underneath isn't there. The CORE Method™ — Clarity, Operating Model, Revenue Architecture, Execution — is his framework for fixing that, in that order.
He brings embedded, executive-level thinking across revenue, marketing, and strategy.
Not a marketing agency. Not a deck-drop consultant. Not a paid-media shop spending before the foundation is ready.
Engagements end when the client can sustain momentum independently.
JEFF CULLITON
Jeff Culliton
MANAGING PARTNER
HOW HE GOT HERE
Jeff has spent more than twenty years working both sides of the commercial engine — agency-side strategy and client-side martech.
He served as President of The Adcom Group, where he helped build out the firm's outcomes planning and analytics practice. Before Adcom, he held sales leadership roles at martech SaaS companies, where he developed a working understanding of the relationship between data, creative, and revenue.
He is the founder of Porchtail, a marketing and media consulting firm, and was named one of Crain's Cleveland Business Notable Marketing Executives in 2021.
He holds a degree in Communications and Political Science from John Carroll University.
HOW HE WORKS
Jeff focuses on the activation side — building the revenue architecture, sequencing execution, and pressure-testing strategy against what is actually working in the market right now.
Operator's instincts. Agency's range.
Foundation first. Relentless growth.
If the foundation conversation is the one you've been avoiding, it's probably the one worth having.
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Foundation first. Intentional Growth.
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